Emiel Kolk

Emiel Kolk is an entrepreneur, strategist and co-founder of Futy, a SaaS platform for lead generation that was acquired by Leadinfo (part of team.blue) in January 2024. Together with his brother Guus, he built Futy from scratch into a platform used by thousands of businesses.

Emiel thinks from the market. What problem are we solving, for whom, and how do we make money from it? At Futy, he translated customer needs into product decisions and grew the company without external funding. He now shares those lessons on Growcode: practical insights on SaaS strategy, product-led growth and using AI as a business tool.

His approach is direct and no-nonsense. No buzzwords, no hype. He prefers a concrete example over an abstract framework. Emiel writes for the entrepreneur who wants to understand how technology creates value, without having to write the code themselves.