Build the company of the future
We're Guus and Emiel. After bootstrapping and selling Futy, we share everything we know about automation, AI and scalable growth. And we help entrepreneurs and teams with AI advice and technical expertise.
What we believe
Build in public
We share the process, not just the outcome. By building openly we learn faster, more honestly and together.
Systems over manual work
We build reusable systems instead of one-off solutions. Structure and scalability are always central.
Practical over perfect
What works in practice matters more than theoretical perfection. We test, learn and continuously improve.
AI changes everything. We\u0027re ready.
After our SaaS exit we invested over \u20ac100,000 in AI. Now we help others do the same.
Two brothers, one mission
We're Guus and Emiel Kolk. We built Futy, grew it to 4,000+ customers with just 3.2 FTE, and sold it to Leadinfo. How? By automating 95% of operations. Now we share that knowledge with you.
How we work
Manual
Start by doing it manually. Understand the process before you optimize it.
Document
Capture the process in systems. Make it repeatable and transferable.
Automate
Automate with AI and tooling. Let technology do the heavy lifting.
Tools we use
Ready to automate?
Read our articles about AI, automation and scalable work. Need advice on an AI project? We\u0027re happy to think along.